Our Story
20 Years on the Dealership Floor
I'm Kevin Schleifer. I've spent 20 years selling cars — not from behind a screen, but face-to-face on the showroom floor. I've seen every deal, every handshake, every happy customer driving off the lot.
Over those years, I noticed something: the best leads always came from referrals. A friend tells a friend. A coworker mentions they're looking. A family member asks for advice. Those conversations lead to real sales — and nobody was getting rewarded for making them happen.
Bird Dog Club® was built to fix that. It's a simple idea: if you connect someone with a great dealership and they buy a car, you should get paid for that introduction. Period.
The Gap We Saw
Buyers want fair deals but don't know where to start. Existing sites show costs, but not actual deals. Dealerships spend $250–$350 per car on advertising — and most of those leads are cold.
Meanwhile, the most powerful advertising channel — word of mouth — goes completely unrewarded.
Bird Dog Club® automates the referral process. We connect buyers with reputable dealers, track every referral, and make sure the person who made the introduction gets paid.
It's the only pay-for-performance lead generation program in the automotive bird dog space.
What We Stand For
Our Values
Integrity First
Every dealership in our network is hand-picked. We don't work with anyone we wouldn't send our own family to.
Everyone Wins
The buyer gets a great deal. The dealership gets a warm lead. You get paid. That's how it should work.
Built From Experience
This isn't a tech startup guessing how car sales work. It's built by someone who's been on the dealership floor for two decades.
Where We're Going
We're starting in Toronto and Vaughan — but the vision is bigger. Bird Dog Club® is expanding across Canada, building a national network of reputable dealerships and everyday people who earn by making introductions.
Whether you know one person buying a car or ten, there's a place for you in the club.
Join the Club →